A Monetizing Platform for Solopreneurs: Exploring Creator Economy

While entering the billion-dollar industry, digital content creators are now wanting to monetize their every move. In 2021, the creator economy secured a $1.3 B investment thrice from the last year, indicating creators’ interest and intention to scale quickly. This has bolstered the demand of a monetizing platform for solopreneurs.

Let’s Explore: What is the Creator Economy?

An individual who creates independent businesses from their knowledge, skills, or followers is termed a content creator. The rise of the creator economy began with YouTube and Vine. Early adopters of this trend started to publish their original videos, writeups, reviews, etc that eventually grew their likeability and relatability among their followers.

Soon, the revenue model grew for these channels and saw followers rise for channels like Smosh, Jeffree Star, Shane Dawson, and Lilly Singh; influencer marketing began to take shape. Youtube pays 55% of ad revenues to the videos that are monetized. However, to get monetized, a YouTuber needs at least 1000 followers and 4000 watch hours in the past years. The waiting period has been so long and unpredictable for so many channels that creators have been left in nerve-striking situations.

Most of these YouTube channels mean producing numerous quality and free content before making a dime. However, with the power-concentration span of 8 seconds now, your audience will forget you if you’re not racing in the front line.

That’s how creators require better-performing enablers to monetize their content. The best friends of the creator economy are not the traditional big social media platforms but the rising enablers- the monetization platforms.

What are Monetizing Platforms for Creators?

Solopreneurs are making it big online, but behind the hours of content produced every month, there’s an endless cycle of effort and worry not to get penalized due to the restrictions and policies. Facebook, Instagram, TikTok, and Snapchat are the biggest platforms for building followership, but in return, these platforms do not produce a direct income. The creators have to depend on the following ways to make indirect income on these platforms:
  • Promote branded products and services
  • Release their merchandise and promote it
  • Accept donations from followers
So, the next big step in the journey of any creator is to sign themselves on influencer platforms. These are the medium for income to grow as you go. To monetize your content, you bring your audience from the main social media network to these platforms and sell your product and services directly to customers. The biggest chunk of the revenue goes into the creator’s account.

Why choose these monetizing platforms?

It’s important to consider all situations. The first obvious choice in your mind would be if a successful YouTuber has to direct their audience to another place, then why not their own website?

Great question, indeed!

An average maintenance cost incurred for a basic business website is $100-$500 a month. This requires technical skills and a team of experts to manipulate the data intelligence to derive meaningful conclusions.

Apart from that, search engine optimization will be another struggle to brand your personal website. This means another venue that demands continuous content creation to stay relevant and rank in your niche.

To cut the game short, you need a smart approach. That’s where monetizing platforms come to fill the market gap.

Do you still need traditional distribution channels at all?

Establishing yourself as a creator, it is still relevant to build your online audience on all the giant distribution channels like Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok, SoundCloud, Medium, etc.

The reason is that while you’re trying to earn money, you also want plan B to scale and position yourself in front of a bigger audience. But to push the barrier aside, it is wise to parallelly start monetizing yourself from the beginning of your digital journey. You don’t have to wait for a compliance check to write you off for passing the platform criteria in the case on networks like Youtube.

Start as small and keep building on it by introducing your brand products.

What are the creator economy tools provided by CallXP?

The giant networks have left the influencers in the desert. These microentrepreneurs don’t have sufficient tools to measure their growth and map their success. It is harder to envisage a proper use of their followership due to a lack of motivating factors.

When you get associated with CallXP, our tools help you seize opportunities.

We write your journey by creating a customized website with your brand graphics to enunciate your story. This storyline is then well aggregated by providing a digital toll number that can be advertised everywhere to navigate your audience to your profile easily.

So, now your audience can book you for consultation, avail webinar tickets, request personalized material, and buy services directly from you. All your bookings and earnings are then managed in your dashboard. You get the video conferencing tool that only requires a simple-click sign-in.

Forget buying extra subscriptions to host your videos—also, no more reading Google Analytics for understanding your demographics. You don’t even have to monitor which network works best for you. Because the CallXP dashboard gives you the best interpretation of your high-value audience.

Our branding and marketing are complementary, and pack your success graph for assured returns.

Think you’re ready to make money?

It’s high time to secure your future with a fool-proof plan. Join the CallXP network if you’re looking for avenues to earn money and streamline your efforts in the digital world.