Professional make-up artists running their make-up studios to teach and impart make-up tips are now shifting from offline to online makeup academy. Due to the wrath spread by Covid 19, work ecosystem changed drastically as lesser events happened. But interestingly, more students pursued their careers and took up online courses.
There was a make-up studio in Lajpat Nagar, Delhi, which was in business for the last 15 years. They used to take up wedding bridal make-up contracts and also teach make-up to their customers. In 2020, their business was shut for 2 months with zero income coming in. Due to the weddings getting postponed and strict lockdowns to prevent the spread of the pandemic, the business was on the verge of shutting down.
This is just one story. There are thousands of make-up studios which got closed during that time.
This wouldn’t have happened if make-up artists could have realized the importance of content creation and how to monetize their skillset online!
Now, professional make-up artists are shuffling between platforms where they can run their make-up studios online and monetize what they earlier were doing offline.
For a decade, when it comes to starting a business online, the first thing that comes to our mind is Instagram and YouTube. Posting reels on Instagram, conducting live sessions with the followers who admire you and your work has become a new normal.
But can content creators earn from these activities regularly?
Guess you know the answer!
They can earn from the Digital badges purchased by the followers on Instagram on the live sessions or from the sponsored content.
In other words, we can call it influencer marketing. So yes, if you have 10k plus followers and good marketing and advertising strategy, you can definitely earn money as a content creator.
Though the national average salary of a make-up artist in India is INR 31,103, that is absolutely not enough to make a living in our country.
We have a whole new market for make-up artists to earn more from what they were usually earning and interact with their audience in a better way at the comfort of their own house.
Of course, the starting point will remain the same for every content creator, including make-up artists.
So let’s list down the thing that make-up artists need to work on to start their make-up studio online:
Seven out of ten people, especially girls, are posting make-up tutorials on Instagram via video, reels, or even by conducting live sessions.
Make-up artists are looking for a reliable platform on which they can interact with their audience, conduct make-up live sessions and monetize what they are doing for free or for very little money right now.
They are looking for a trouble-free environment where they can just focus on their content without stressing over the marketing and branding strategy, bringing in potential clients, managing payments, and managing their schedule for sessions and webinars.
CallXP, a virtual interaction and monetization platform for content creators, is now all up and running.
It is helping content creators connect with their target audience, chatting with them, conducting live sessions, monetizing their skillset in a carefree manner without stressing over receiving payments and tracking website traction.