Digital Marketing and Why Creators Need Online Presence To Run Their Businesses


“Digital marketing is at the core of marketing today; it has gone from ‘one of the things marketing does’ to ‘The thing that marketing does’ as quoted by Sanjay Dholakia, Former Chief marketing officer, Marketo.

What is Digital Marketing?

If we refer to digital marketing in simple words, it’s marketing something online. Digital marketing involves content marketing, SEO marketing, email marketing, social media marketing, pay-per-click marketing, etc. 

Digital marketing means marketing via various online sources that people frequently use—like marketing through different digital channels, websites, search engines, and mobile apps (or, should we say, the prominent mobile apps). 

According to Digital uncovered, there are anywhere between 5000-10000 digital marketing agencies in India. At present, the global industry size of Digital marketing stands at $350 billion, which is expected to reach $786.2 billion by 2026.

While modern-day digital marketing is not just limited to search engines, things have transformed with the advent of Artificial Intelligence. Now, digital marketing can drive out the various personas of your target audience. Customer insights and data can be generated in seconds using AI and Machine learning.


Benefits of Digital Marketing: 

  • Cost efficiency: Digital marketing is far more cost-efficient than traditional marketing methods, like newspaper ads, television ads, banners, etc. Plus, the point that makes it more attractive is that we can regularly check whether our marketing campaigns are working and change accordingly. 
  • We can measure the Return on Investment and strategize accordingly. The pre-decided Key performance indicators (KPIs), like traffic, leads, and social media-based indicators, can be of additional help to save the time, money, and energy invested. 
  • Personalization of data: Digital marketing campaigns give you the freedom to personalize your metrics, like the metrics you need to convert the potential leads into loyal customers.
  • For instance, you are a make-up products seller, your marketing team comes up with a marketing campaign and doesn’t include the customers who have viewed your website and didn’t make a purchase. So, you can again personalize your marketing campaign, and specifically include those customers who have viewed the website and the products but went back before making a purchase. 
  • Increased Retention: According to an old thumb rule in marketing “It costs 10X more to acquire a new customer than to retain an existing one”. 
  • By the usage of personalized and effective digital marketing campaigns, you can figure out the reason why a customer left your website or hasn’t purchased in a while. Accordingly, you can work on your customer retention strategy. 
  • Increase in connection with the customers: While promoting your product online using your digital marketing campaign, you will create a buzz for that product. 
Let me explain this better with an example:  Once I was scrolling through my Instagram feed, and there was a page named the yellow brush, which produces customized glass bottles to decorate your room with. Frankly, I didn’t pay much attention to it at that point in time. But from that time onwards I started spotting the promotions, and advertisements on that page more often.  That’s how Instagram positioned the digital marketing strategy of that page. This is how a buzz is created for a product or a service that the user ends up either buying it or becoming one of its followers. 

Digital marketing can be used to advertise content creators

Digital marketing is well-grounded and amongst the most prominent tools to market anything, starting from a product, service, to a brand. While little did people know about the utilization of digital marketing to market content creators, and make their brand a digital identity. 

Though conventional digital marketing was limited to famous brands and prominent companies. During recent times a new market prevailed, that was inevitable to renounce. 

In the world of 50 million content creators, start-ups realized a need that was unheard of before. A need to establish the brand of a content creator from scratch, because content creators were the new-age entrepreneurs. Today, any content creator even if he has a limited subscriber base, can use various content monetization platforms that help them make their brand popular. 

How will CallXP help:

CallXP, the world’s first digital toll line for content creators is already up and running, backing creators on their journey to establish their own visual studio.  CallXP is using various algorithms to market and advertise a brand with the usage of the CallXP dashboard.  On this platform, a creator will remain trouble-free and can just focus on improvising his content by looking at the reviews of the customers.  The platform will create a buzzword of the brand on social media platforms using personalized digital marketing campaigns.  Benefits of joining CallXP:
  • Creation of personalized marketing campaigns.
  • Bring potential leads for your brand.
  • Provide you with your own website.
  • Bestow you with your own customized dashboard.
  • Helps in creating a digital identity.